Welcome to the future of fundraising measurement

Charities struggle to measure the true impact of fundraising and donor engagement, relying on ad platforms and agencies which overstate impact, resulting in an incomplete view. AAW Integrate creates data infrastructure that connect your data, demonstrates impact, and enables you to invest confidently and show real impact to donors and stakeholders. We are 100% technology and platform independent.

  • “Having AAW as our partner and critical friend to support us with our digital review and delivery of key digital projects has been invaluable. Their immense strategic and technical expertise have been key in helping us align our work and priorities to meet our immediate goals and long-term vision.”

    Meredith Sneddon | Head of Digital | The Trussell Trust

  • "AAW were a key partner for Leonard Cheshire during a period of change and transformation. Tobin and Imogen are the go to experts on a whole host of issues and technical approaches. I have really enjoyed working with them and have valued their help and support".

    Kate Burt | Former Executive Director of Marketing & Fundraising | Leonard Cheshire

  • "When the RCRC movement decided to create a global virtual fundraising hub we could think of a no better choice than AAW to lead and develop the project."

    Helen Alderson | Former Head of UK Delegation at International Committee of the Red Cross | ICRC

  • "The skill and experience brought by Deniz and the AAW team has been incredibly valuable and has helped build an understanding to help us put in place the foundations for growth.'"

    Rebecca Mauger | Fundraising Director | Barnardo’s

Finally, charities can own their data and attribution models, to accurately measure their fundraising and impact

At last, charities have access to in-house attribution and marketing mix modelling tools designed specifically for their needs—not for media platforms.

Unlike agencies tied to specific vendors or channels, AAW Integrate offers truly impartial analysis. We build transparent, tailored data infrastructure and modelling frameworks that help you measure what matters—on your terms.

No more black-box reports. No more disconnected dashboards. Just clarity on what’s driving your fundraising performance—so you can invest with confidence, demonstrate impact, and make smarter decisions, faster.

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Integrate all of your data in one place so you get one single view of all your activity with no duplication or guesswork

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Use the latest in machine learning and AI processes to build multi-touch attribution dashboards fitted, driven by the data you collect and own

Define and accurately measure the KPIs that matter to your fundraising and engagement programmes for every channel and campaign

Measure all your cross-channel marketing and any external activity that could influence your performance without user-level data or experimentation, discover the possibilities of incrementality testing & measurement.

Make sure you get data you can trust

Our Clients

AAW Integrate has helped dozens of non profits to make sure their digital, data and technology supercharges their fundraising and engagement strategies.

Amref Health Africa logo featuring a red outline of Africa and black and red text.
Barnardo's logo with green text on a dark green background.
Logo of Trussell Trust with a green symbol, the word 'Trussell' in black, and the slogan 'Ending hunger together' underneath.
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